Dos and Don’ts in describing your goods or services – understanding the unfair trade practices legislation


Dr. Albert Ho, CMSM

Dr. Ho is a barrister of the Honourable Society of the Middle Temple of England and Wales, and the High Court of Hong Kong. Before practising at the Bar, he was the Assistant Commissioner of Customs and Excise in charge of investigation and intelligence, overseeing the investigation and intelligence work on intellectual property offences and organised crime, and leading the enforcement of unfair trade practices under the Trade Descriptions Ordinance

Topic content:

If you are looking for ways to describe your goods or services to promote their offerings and attempt to attract the attention of customers, you need to be careful about their rights.  Globally, the laws for protecting consumer interests are increasingly complex and stringent on what you can say or what you cannot say or what you should say about your goods or services.

The seminar will touch on the consumer protection provisions under the Trade Descriptions Ordinance in Hong Kong and discuss the following topics

  • Main provisions of unfair trade practices under the Trade Descriptions Ordinance
  • Case studies and the attitude of the court when imposing sanctions
  • Q&As

Date:  8 July 2021 (Thursday)

Time: 18:30 – 20:00

Zoom Meeting  Link:

Meeting ID: 935 6965 7522

Language: English

On line Registration: Click here

Posted in Seminars.